EIRP Proceedings, Vol 8 (2013)

Abstract

The hypothesis from which we start our research forward is that the more young people choose to spend their time consuming media products, the more they will prefer to turn to the sphere of entertainment at the expense of information. Thus, we intend to bring to attention the preferences of media consumption of young people, starting from a few founding interrogations: What kind of media messages you consume most often?; What type of media channel you usually prefer to get information about the latest events?; The purpose of this research is to highlight young audience preferences for different types of information, such as to satisfy the need for catharsis or the practical ones, of immediate utility.