EIRP Proceedings, Vol 8 (2013)
Efficient Organizational Communication - A Key to Success
Abstract
The paper aims to analyse organizational communication, since it is well known that the process of communication is present in all the activities of the companies. Only an efficient communication can facilitate the practice of the functions of forecasting, organization, coordination, empowerment and control. Moreover, only its effectiveness can ensure the participation of the members of the organization to achieving the objectives.
Communication can be seen as the binding agent of the organization, and its degree of efficiency has a great influence on the performance of a company as a whole.
In a global market that is under constant change at an unprecedented speed, the process of communication is considered vital for organizational success.
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