EIRP Proceedings, Vol 14, No 1 (2019)

Abstract

This article is a study focusing on an important area of appliances we inevitably use almost daily and which has a tendency of renewal, diversification and quality improvement – that is the television set. There is a discrepancy between the quality of the products on the market and the one required by customers. When the difference between them is minor, it has a stimulating role for the producer, but when it is considerable, there is a negative effect on the customer.

Thus, this paper carries out a comparative analysis of quality on a segment of television sets traded in Romania which represents a main component of enterprise management by means of which decisions on quality strategy according to market variations are made.