EIRP Proceedings, Vol 4 (2009)

Abstract

Financial-banking marketing will have to radically reform. The specialists in this field will need to give up the classic and aggressive tactics totally not transparent. They will sit in front of the clients with non sophisticated products dressed up in strident colours. The change of the marketing tactics inside a visionary, unitary strategy will be the key to launch again the loaning on a healthy market. The banking system will have to keep up with Europe, not only for the services offered to clients, but also for the marketing and promotion strategies afferent to the banking segment found in a continuous change during the last decade. The social marketing will have to leave for always the theory sphere and all the adopted strategies must go through social responsibility: precise developing objectives with tangible results over time.