EIRP Proceedings, Vol 6 (2011)

Communication and Organizational Culture

Mirela Arsith, Oana Draganescu

Abstract


The hypothesis upon which our approach is built is that, within an organization, managers acts, the premises of decisions and the personnel conduct are significantly influenced by the organizational culture. In this paper we propose to identify and analyze the fundamental components of organizational culture within the "Danubius" University of Galati. The internal integration and adaptation to socio-economic and cultural environments are the desirable finalities, based on values, principles, beliefs, symbols and specific customs, which are shared by organization members. What we aim is to prove that the symbolic dimension and the one showed within the organization are mutually reinforced, they are perceived, understood and interpreted by the staff as a single and indivisible entity.


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