EIRP Proceedings, Vol 2 (2007)
POLITICA DE DISTRIBUŢIE A COMPANIEI MODERNE
Abstract
The economic environmment is in permenent change and the firms try to use more and more the
technics and instruments of modern marketing. At all points of the modern marketing system people have formed
associations and eliminated various middlemen in order to achieve more efficient marketing. Manufacturers
often maintain their own wholesale departments and deal directly with retailers. Distribution channels can thus
have a number of levels. Kotler defined the simplest level, which of direct contact with no intermediaries
involved, as the 'zero-level' channel. The success condition of firm is represented by her adaptapted capacity,
and flexibility to the demand coordinate and to the concurential environment.
technics and instruments of modern marketing. At all points of the modern marketing system people have formed
associations and eliminated various middlemen in order to achieve more efficient marketing. Manufacturers
often maintain their own wholesale departments and deal directly with retailers. Distribution channels can thus
have a number of levels. Kotler defined the simplest level, which of direct contact with no intermediaries
involved, as the 'zero-level' channel. The success condition of firm is represented by her adaptapted capacity,
and flexibility to the demand coordinate and to the concurential environment.
References
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