EIRP Proceedings, Vol 11 (2016)

The Satisfaction Index In The Hotel Business Case Study: Vega Hotel By Galati

Dan Pauna, Luminita Maria Filip

Abstract


This study focuses on customers' level of satisfaction in the hotel industry. In this case, the level of satisfaction represents an index that links customers' satisfaction with the firm's effort to offer not only effective accommodation services, but other services as well. Under these circumstances, the hotel companies emphasize customers' satisfaction, realizing that customers' perception on the quality of products and services is a decisive factor in the size of the market segment and the level of profit.


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