EIRP Proceedings, Vol 13 (2018)

Abstract

The objective of this study is to examine the strategic organizational communication performed by the private companies from Romania in their annual reports published in 2014, 2015 and 2016. Following the studies performed by Rutherford (2005), Beattie, Dhanani, Jones (2008), Ditlevsen (2010), Breeze (2013), Stanton (2017), we are analysing the structure as well as the content of the annual reports. Findings of the study show the total and average number of pages per annual report, the total and average numbers of words per annual report, the most frequently used words in the twelve published annual reports by the four considered companies. Through content analysis, the communication related to the diversity of employees’ nationalities as well as the employees’ gender have been assessed, concluding that the four private companies make known in their annual reports this type of information. Study of strategic organizational communication provide significant information to the academics as well as to the organizations.