EIRP Proceedings, Vol 13 (2018)

Abstract

In the modern age, conquered by the phenomena of globalization, mass media have become more and more significant for the lives of individuals who are building their horizons of representation under different influences, both internal and external. In accordance with their individuality, with the specificity of their social group or with the dominant features of the reference group, with the help of information and messages promoted by the media, individuals relate to the society in which they live.