EIRP Proceedings, Vol 15, No 1 (2020)

Internal Communication During the Crisis. Case study - Suceava County Hospital

Florentina Popa


Internal communication in an organization is affected by a crisis, although current research in communication crisis through crisis plan, aimed at reducing to a minimum the increase of entropy internal organization of staff. During the paper I want to analyze the relationship between the dynamics of crisis and internal communication, how communication flows both vertically and horizontally within the team may lead to escalation of the crisis with negative consequences for the entire organization. Every crisis highlights the weaknesses of the organization stronger, however, post-crisis analysis offers opportunities that can be turned into strengths. I want to highlight opportunities that can benefit Suceava County Hospital, especially in internal communication in crisis COVID 19. 


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