EIRP Proceedings, Vol 15, No 1 (2020)

Imagining the Behavioural Scenarios in the Discourse of Publicity Bank Brochures- a Persuasion Mechanism

Elena-Tatiana Huțu Dâlcu-Năstase


Our research aims at arguing that the presence of behavioural scenarios in the discourse of publicity bank brochures can be validated in a mechanism of persuasion. We started with the concept of persuasion as presented in the specialists'perspective. We selected the discourse of publicity bank brochures of the BCR and BT bank, a discourse that matches the pattern of persuasive texts. The next stage consisted of a short analysis of the behavioural scenarios identified in the brochures'discourses and their validation as mechanism of persuasion.


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