EIRP Proceedings, Vol 4 (2009)

Abstract

Communication, as a researching object, includes linguistical, psychological, literal, sociological knowledge. Globalization - a prevalent feature of our century - imposes collaboration between different cultures. The selection of the individual in globalization advantage is determined also by promoting a unification created of concepts of cultural values. The period of the myth's appearance and its survival, its extension in different spaces offers some kind of mutations which don't destroy the axis of its essence, although, sometimes we certify that myth's image is in opposition transferred into reflection, having a authentically connotation.