EIRP Proceedings, Vol 4 (2009)

Abstract

Paraphrasing the famous European syntagm "unity in diversity", we will introduce another syntagm, namely "nationality in diversity", thus laying an emphasis on the strategies (social practices) adopted by each of the thirty one Europe Direct relays in Romania in order to achieve their goals. Having as theoretical background the four semiotic systems (represented participants, interactive participants, composition, modality) of social semiotics (van Leeuwen, Kress, 2001, 2005), we will interpret the 2009 campaign promoted by Europe Direct Bacău as an alternative interweaving of cognitive, affective and behavioural effects.