EIRP Proceedings, Vol 5 (2010)
Opportunities for Improving Tourism Infrastructure in Bucovina for the Regional Sustainable Economic Development - Gura Humorului
Abstract
Bucovina, a region where it is also situated the Gura Humorului resort city, is sought by tourists from all over the world, especially in the summer, for visiting the famous monasteries nearby. In this regard, in the recent years, the Gura Humorului resort city developed in terms of accommodation and facilities. The achievement of strategic
objective for tourism development requires appropriate policies for different branches of industry, namely: the policy of tourism product aims at modernizing and expanding the Romanian tourism, increasing its competitiveness and attractiveness on the national and international market; marketing and promotion policy must ensure the creation of a real image of Romania, designed to stimulate the national and international tourism demand. While Gura
Humorului resort presents an outstanding tourism potential, it is not fructified, which pushes away tourists and it imprints a chain reaction for all those involved in the tourism phenomenon in the city and in the region.
objective for tourism development requires appropriate policies for different branches of industry, namely: the policy of tourism product aims at modernizing and expanding the Romanian tourism, increasing its competitiveness and attractiveness on the national and international market; marketing and promotion policy must ensure the creation of a real image of Romania, designed to stimulate the national and international tourism demand. While Gura
Humorului resort presents an outstanding tourism potential, it is not fructified, which pushes away tourists and it imprints a chain reaction for all those involved in the tourism phenomenon in the city and in the region.
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