EIRP Proceedings, Vol 5 (2010)

Abstract

Starting with intensifying globalization and the internationalization of economic relations, increased the competitions on the world market, producing a number of restructuring, changes in the international management and subjecting firms to reengenering. The emergence of technology has changed the way of making transactions eliminating the human intervention. The economic organization in this terms focuses more on knowledge and communication than control and administrative hierarchy.  The necessity for organizational culture research is given that this exerts a strong influence on a company performance and becomes more pronounced in dynamic conditions in the external environment. A culture must be accepted by all company employees and   the managers have to identify cultural factors that hinder the development and transform these factors into values. The leaders are those who manage to create vision of the future that they wanted and they influence and, in turn, they are influenced by organizational culture. European context is characterized by a cultural variety and we can not speak of a management model as is the Japanese or the North American. Europe is characterized by the coexistence of many cultures which presents similarities and considerable differences. Makridakis, in his "Single Market Europe" remarked that the EU cannot be treated as a unicultural organization. Cultural differences existing in the EU is not an obstacle to European integration; they can become the source of many competitive advantages for the EU citizens. Europe is showing a trend of convergence of his values: decrease of the religious values as a source of moral obligation; the development of the democratic political system; the increase of the social relations values. We are able to conclude that, at the cultural level Europe, is characterized by great diversity based on a set of common and similar values, which are major components of European integration.