EIRP Proceedings, Vol 6 (2011)

Abstract

Europe is a reality not only in economic and political terms mainly. The impact of globalization on contemporary European area is a contested subject in political debates, media or academically. Although occurring in the economic field with multiple meanings (the increase in economic interdependence of countries worldwide through increasing volume and variety of goods and services transactions across borders), in linguistics, globalization illustrates a particular facet of the relationship between the dynamics and needs of society communication. The impressive contemporary transformation processes triggered by globalization can be fully understood only if read in a cultural key, only if analyzed from a cultural perspective. At the same time, the multiple transformations modify the very structure of the cultural experience and affect the way we understand culture in the modern world. Globalization is the core of modern culture and cultural practices are the core of globalization.