EIRP Proceedings, Vol 7 (2012)

The Importance of a Country Brand in the International Tourism Promotion

Anca Turtureanu, Cornelia Tureac, Rodica Pripoaie, Alina Nuta


Abstract : The authors aim to highlight the role of tourism destination image in creating its own brand, identifying the main steps needed to ensure success. A brand has no borders and should fight to have a word, symbol image in the minds of consumers. But the branding, it becomes difficult to apply in practice. Tourism product is a special case, especially since it’s like the service,  intangible. Country brand is organized around the tourism and the economical potential of that country. So the country brand is organized around tourism and economic potential of that country. Brand means ideas, feelings, values​​, combinations of words or images. If you could choose one word to explain the term "brand", it would be "identity". Just try this with what the nation wants to be the brand: the discovery of a country's identity.


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