EIRP Proceedings, Vol 7 (2012)

Abstract

The registration of products and services through the Community trade mark give them an extended protection, acceptable throughout the European Union (EU). By means of a single registration, protection is obtained in all the 27 Member States and the previously recorded Community trademarks or those presented for registration automatically extend their effects in the countries that will join the European Union. The advantage of registering a Community trade mark is highlighted by minimal registration costs, extended protection across the EU and a minimal time to become legal, for the benefit of exporters and of those providing services, in order to avoid divergence (payment of damages) and conflicts with the companies and businesses in this area.