EIRP Proceedings, Vol 7 (2012)

The importance of the organizational cultural research and it’s factors, within the management

Aida Mariana Cimpeanu, Ioan Duțuc


The culture of a society reflects the well-developed interaction of the values that describes it, of the attitudes and behaviors showed by its members. Models of individual and group behaviors are permanently changing, having an impact at their turn on the culture of the society, which creates a continuing changing cycle. The necessity of researching on the organizational culture in management is given by the fact that this one has a powerful impact on the performances of the company and becomes more and more emphasized in the conditions of the dynamism of the external environment. The managers are ought to identify those cultural elements that stop the development and turn it into values, behaviors, attitudes that give the most likely outcome to the new objectives and improving of the company.

Culture is a determination factor of the behavior, of the line of thought and feeling of the individual, which guides it in its actions, towards achieving the goals and objectives of the organization. Culture is seen as an orientation factor of the actions of the individual according to the goal of the organization and its own system of values. Values, common beliefs of the organizational culture are taken into consideration, formed under the influence of the managerial practices, but also of the socio-cultural environment, where the members of the organization have lived and have been formed. In this way, people come with a line of values that they report to those companies, aligning in this manner the actions not only with the purposes and objectives of the organization, but also with the personal professional ones.


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