EIRP Proceedings, Vol 10 (2015)

Abstract

The gender is a biological aspect which has migrated into a social concept with a major impact over the masculine or feminine identities, created by the society in itself. The media are a way of identity (re)construction, our purpose being focused on a linguistic analysis of the media content of a Romanian online journal column – the interview, obtaining in this way classes of gender representation in the online medium. The application of the socio-psychological concept of gender on the journalistic texts is made through content analysis, obtaining in this way categories, types, domains of predilection, gender status. Social gender representations with their stereotypes and their innovations represent a poor explored domain when speaking of their transpositions in media. Our study aims to take into consideration a content – gender projection approach, in an objective perspective, based on a content analysis through gender representation in Romanian online content.