EIRP Proceedings, Vol 4 (2009)
Models of Quality Management in the Tourism Field
Abstract
Integrated Quality Management must not be considered as a method guaranteeing immediate success, but it may lead to certain key-benefits on the grounds of which success may be achieved. The quality exists only if a product or a service fulfills the demands and the expectations of the customers. Consequently, a strategy based on the quality standards established by the total customer knowledge must be obtained.
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