EIRP Proceedings, Vol 4 (2009)

Abstract

Communication may be considered an important management tool. Internal communication is not
an invention in management, but a basic need. Informing people - or even better, involving them - it is not only in the employees' best interest. The Company may take advantage of this state of affairs in several ways: informed employees know what they do, and especially why. They understand the company's objectives and how they can achieve them more effectively. A good working environment is in the best interest of every responsible employer, for that is a source of increased efficiency. Informed employees are generally more
content with their professional status; they have a contextualized sense of their personal and professional
value and they show more responsibility. Their personal orientation is much better aligned with the company
and it may contribute significantly to achieving its business objectives. To inform people is a good thing, but
to involve them it is even better. Involvement is the living proof of the difference between a good employer
and a great one. This information can help in attracting good quality staff and it creates support from employees in terms of recruitment and sales, it generates passion, satisfaction at work and it reduces the absenteeism; it provides opportunities for personal growth and development, it creates a sense of community and an open and honest organizational culture.