EIRP Proceedings, Vol 5 (2010)

Abstract

The hypothesis, that our paper is based on, is that the university community plays an important role both in the process of shaping the students' professional and transversal competences and in the shaping of their moral dimension. Ethical values, such as credibility, respect, equity, correctness, tolerance, might generate attitudes, such as participative interest, responsibility assumption, moral norms, dialogue willingness etc. The personal and professional development of the students from "Danubius" University of Galati, should be conditioned both by their solid knowledge, their competences of their specialization, and by their interior ethical behaviors. The future graduates should focus their future activity on a professional deontology and on the projection of the possible consequences of their actions and decisions within the individual, social and natural environment they are going to work in. The aim of our paper is to identify and analyze the strategies of ethically shaping the students who will be specialists in communication and public relations. Our paper will demonstrate the importance of the ethical dimension within this specialization which will provide the competences of the social influence. This has multiple outcomes within the social field, having significant ethical implications.