EIRP Proceedings, Vol 3 (2008)

Abstract

The present article aims to proving that the business concentration is the main tendency
witch is to become manifest in the insurance field, determined by the increasing interest of international
strategic investors to penetrate or consolidate their position on the Romanian insurance market. Actually, in the
near future, the specific industry is going to settle, meaning that only the efficient insurance companies are
meant to last through the years, most of them being international companies. The coming of the these
international companies will determine a stiff competition and the final result is to be favourable for the client,
the one who buys the insurance, improving the quality of services provided.
The efforts to develop new insurance products, the interest in diversifying the insurers’ portfolio
towards non-auto categories and consolidating the territorial networks as well as some alternative distribution
channels, constitute measures in Romanian insurance industry maturation.