EIRP Proceedings, Vol 1 (2006)

Abstract

When trying to analyse the ways of generating a discourse, one can easily understand that this process presupposes  a collage of already made linguistic structures likely to be decoded by speakers under certain conditions such as: sharing the same code, assigning the same meaning to the structure in case, etc. Linguistic patterns are condensed formulas communicating universal wisdom whose occurrence in the discourse confers argumentative authority. Originating in former or present lingua franca and being widely recognized, such structures have inroaded into other languages, preserving the same strategic use in view of reaching persuasive goals.