EIRP Proceedings, Vol 7 (2012)

A Cross-cultural Approach to Business English

Lillians Violeta Negrea


The cultural competence training is becoming a must for the Romanian professionals in economics to get them ready to integrate the multicultural family in Europe. The article makes reference to the cross-culture competence engineering and training through business English programme carried out by eMulticult project (91068/2007-10) which produced an educational portal for interactive learning. The research follows the European Commission Strategy for Multilinguism and it develops specific cross-culture concepts and theory. The pedagogical approach is based on the 1990’s revised version of Bloom’s taxonomy carried out by Anderson and Krathwohl (2000). The results and conclusions are drawn by surveys and case study research and dedicated to the development of a new strategy of academic applied English programmes. The key contribution of the paper lies on the pedagogical insights of cross-cultural approach in business English.


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