EIRP Proceedings, Vol 8 (2013)

Abstract

This study assesses the thematic structure of the newsabout the European Union, in a Romanian quality newspaper. It is meant to makeup for the scarcity of specialized literature and adequate theories on EUcoverage in Romanian media. To this end, we monitored the “Adevărul” daily forone month (January – February, 2013). As apparent in previous research inEuropean national media (focused on older EU member states), EU coverage hashad a low share in the economy of the analyzed media outlets. The same is trueabout “Adevărul”. Relying on a corpus of articles published in “Adevărul”, ourobjective is to reveal and hierarchize the main thematic areas embedded in thispaper editorial strategy, in terms of visibility and public impact, through astatistical analysis of salience indicators. This research was substantiated bythe theories and typologies of news framing, that enabled us to explain thedifferences in visibility of the analyzed thematic structures. This studystands for a section of a cross-national project that attempts at organizing thepreviously used indicators and discovering new zones of interest in EUcoverage, such as the interrelation between thematic structures and cultural differencesin the news approach across national media outlets.