EIRP Proceedings, Vol 10 (2015)

Abstract

This study focuses on the assessment of goodwill in the hotel business, an entity which brings together both tangible and intangible elements. Even though tangible elements are relatively easy to measure by typical accounting methods, the intangible part (which defines the most important feature of services) is rather difficult, if not impossible to measure. That is mainly the reason why the immaterial side, which defines famous businesses, brings the recognition of the image, advertisement, logo, emblem, fame or, in other words, all the elements that attract clients.