EIRP Proceedings, Vol 10 (2015)

Abstract

The Internet and e-business adoption are the most important issues of this century for travel agencies. At the same time, e-Small and Medium Tourism Businesses do not receive the recognition they deserve in a world where success is mandatory. This is a strange fact, if one considers that 70% of the world business is represented by small and medium tourism businesses owned by visionary persons who take advantages of acting at a small scale and help create a more dynamic economy. With the current rapid transformation of markets, the first element which influences the strategy of the economic activity of travel agencies is the character of the innovation. In order to learn the current business processes and the requirements of travel agencies, interviews and questionnaires will he conducted, business processes will be observed and existing reports, forms and procedures will be reviewed. Competitive strength of Romanian Small and Medium-sized Tourism Enterprises (SMTEs) lies in competitive advantages and distinctive competencies that we possess in relation to other competitors. The paper also focuses on the question: what could the contribution of Romanian SMTEs to the development and competitiveness of tourism destination be?