EIRP Proceedings, Vol 2 (2007)

Abstract

The public relationships represent one organizational strategy of communication, within the
organization can adapt to the intern and extern change. In the industrials and commercials firms, in
few years, the communication became the first preoccupation for leaders to create goodwill for a
person or institutions image. Corporations using marketing public relations (MPR) to convey
information about the products they manufacture or services they provide to potential customers in
order to support their direct sales efforts. Public relations should be seen as a management function in
any organization. An effective communication, or public relations, plan for an organization is
developed to communicate to an audience (whether internal or external publics) in such a way the
message coincides with organizational goals and seeks to benefit mutual interests whenever possible.